Your Story Deserves Headlines.

Personalized PR coaching to help you build your brand, craft stronger pitches, and pursue meaningful media coverage — no publicist required.

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Dr. Nikkia McClain — Agency founder, bestselling author, and PR coach to entrepreneurs, creatives, and business owners.
Dr. Nikkia McClain at ESSENCE Festival of Culture
Dr. Nikkia McClain · ESSENCE Festival of Culture
NBC
ABC
FOX News
TMZ
ESSENCE
Forbes
The Wall Street Journal
PIX11
NBC
ABC
FOX News
TMZ
ESSENCE
Forbes
The Wall Street Journal
PIX11
Free Download

Start With the Become the Source Workbook

Become the Source workbook preview
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A 45-minute PR strategy sprint straight from Dr. McClain's framework. Print it, fill it in by hand, and act on it this week.

  • ✓ Step 1: Establishing Yourself
  • ✓ Step 2: Becoming the Solution
  • ✓ Step 3: Maintaining Relationships
  • ✓ 24 pages, fully fillable, yours to keep
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Bestselling Guide
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The Book

Read the Framework That Started It All

★★★★★

Before the app, there was the book. DIY PR walks you through the same eight-part framework Dr. McClain uses with Fortune 50 clients and entrepreneurs alike, so you can build visibility on your own terms.

Get the Book on Amazon
The App

Get a Coach That Adapts to Your Brand

The full DIYPR experience: a personalized roadmap, daily coaching, and a pitch builder that grows with you.

  • Personalized PR roadmapBuilt around your brand and goals
  • Pitch Ready in 7 DaysA guided challenge to get your first pitch out
  • Progress trackingSee your modules, streaks, and media wins
Open the App
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Real Wins

Hear It From My Sourcies

I just love community and supporting my community. Sourcies are the people who have implemented DIY PR tools and strategies and are becoming the Source in their fields.

★★★★★

DIY PR equipped me with more tools and knowledge and gave me the confidence to become my own publicist. I run PR for my nonprofit myself now.

L
Lyndsay L.
Verified Customer
★★★★★

Your DIY Workbook scaled my business in a year by 200%. I've gotten 5 local news features and over 10 print media features.

C
Chef P.
Verified Customer
★★★★★

My press release went live earlier this week, and the traction has been amazing. My brand is forever changed.

K
Kim R.
Verified Customer